Today we’re going to be discussion the Three (3) Models of Communication, but before we hop into it, you should be sure that you are up to speed with your communication terminology. You might want to have our glossary handy, or you might want to head to The Communication Process article for a quick review.
The Communication Models
The purpose of a “model” is to offer a visual representation of a concept with the intent of facilitating the understanding of it. Traditionally speaking, there are three standard models of the communication process: Linear, Interactive, and Transactional, and each offers a slightly different perspective on the communication process.
Linear Communication Model
There’s a bit of a debate about the Linear Communication model and how it recognizes (or doesn’t recognize) the concept of feedback. The linear model’s behavior is belied by its name, where a sender encodes a message via a channel and the message is decoded by the receiver. It is straight-line communication found typically in mass communication; think television, radio, newspapers, etc. According to this model, there is no means for immediate feedback.
Shannon and Weaver were the first to present the Linear Model of Communication in 1949′s The Mathematical Theory of Communication. We’re going to discuss more about these two in our imminent Theories of Communication article. Suffice to say that this theory has become less relevant in inverse proportion to the advances of communication technology, specifically non-linear forms of electronic communication where it’s not always clear who is the sender and who is the receiver.
Interactive Communication Model
Simply put, the Interactive Model takes the Linear Model and multiplies it times two with a quick flip of the return message. It now allows for a feedback element because after a message is encoded and sent to the decoding receiver, the roles then reverse and the receiver encodes and sends a response to the original sender who has now turned receiver. It sounds more confusing than it is. Envision an exchange of text messages whereby your friend sends you a message and you respond to it. The same thing happens during a telephone call, or even an email exchange. A message is sent and received, then the roles reverse. That is the Interactive Model.
Transactional Communication Model
The Transactional Model becomes more sophisticated yet. This model depicts face-to-face interaction, or “trans-action” as a dynamic and changeable process that is not limited to simple definition. In the Transactional Model, receiver and sender can play the same roles simultaneously, as sometimes happens, as messages can be sent back and forth simultaneously. It appears chaotic and ineffective, but sometimes communication is just that. Throw in some noise, and it would be a wonder whether any message is conveyed successfully in this environment.
As mentioned, we’re going to touch upon these three models of communication in a future article where we shall go further into communication theory and some of the major influencers in the field of communications over the past few decades.
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